World Cup campaign is launched by a Bollywood celebrity and cricket legends
The International Cricket Council (ICC) and its global broadcast partner, Disney Star, have launched a new campaign for the upcoming 2023 Men’s Cricket World Cup. The campaign, titled “Cricket ka Dum,” features Bollywood superstar Shah Rukh Khan alongside a number of renowned cricketers, including JP Duminy, Shubman Gill, Dinesh Karthik, Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes, Jemimah Rodrigues.
The campaign film, which was released on March 8, 2023, pays tribute to the nine emotions of Indian classical music, or “Navarasa,” and how they are all present in the sport of cricket. The film begins with Khan reflecting on his own love of cricket and how it has made him feel all of the Navarasa over the years. He then goes on to interview the cricketers about their own experiences with the sport.
The cricketers share stories of how cricket has made them feel joy, passion, pride, power, respect, wonder, anguish, bravery, and glory. They also talk about how cricket is more than just a game – it is a way of life that brings people together from all walks of life.
The campaign film ends with Khan urging viewers to join him in celebrating the Navarasa of cricket at the 2023 Men’s Cricket World Cup. The film is a powerful and moving tribute to the sport of cricket and its ability to connect people on an emotional level.
The 2023 Men’s Cricket World Cup will be held in India from October 7 to November 14. It will be the 13th edition of the tournament and the second time that India has hosted it. The tournament is expected to be a huge success, with millions of fans around the world tuning in to watch the action.
The ICC and Disney Star are hoping that the “Cricket ka Dum” campaign will help to generate even more excitement for the tournament. The film has already been well-received by fans and critics alike, and it is sure to get people talking about the World Cup.
